As 2015 draws to a close, many business owners like you are asking the question “Is my business outgrowing its current telephone solution?”

Recent changes in technology mean that ISDN is no longer the best alternative for most companies.  The new kid on the block is called SIP Trunking, and it offers business users a host of efficiency-boosting improvements for a significantly lower cost that ISDN.

SIP Trunking?

IT product naming can be a nightmare to the uninitiated, but don’t worry we’ll explain it in layman’s terms here.    SIP Trunking, or Session Initiation Protocol Trunking to give its Sunday name, is just a clever way of squeezing a whole lot more from your business broadband connection.  It connects your PBX to the Internet and allows you to transmit voice, data & video content simultaneously using a single IP (Internet Protocol) line without compromising quality or reliability.  Business users say that SIP Trunking is less expensive and easier to install than ISDN, and delivers a superior VOIP experience, removing the need for a separate telephone system.

How does Sip trunking compare with ISDN?

ISDN launched in the late 1980’s offering fast, reliable data transfer via a network of dedicated lines.  SIP Trunking was appeared around 2010 offering a more consistent, flexible and robust integrated communications solution at approximately 40% of the cost of a comparable ISDN setup.  SIP Trunking makes it simple and economical to scale up, or scale down, the number of channels depending on business need.

What types of businesses use SIP Trunking?

SIP Trunking is becoming increasingly popular with small and medium enterprises as well as larger corporations.   Our current SIP trunking customers include [enter list of business types here].

What benefits will Sip Trunking bring to my business?

• Flexibility and Scalability
  If your business is expanding rapidly or needs to take on additional temporary staff to deal with seasonal fluctuations, SIP Trunking provides a cost-effective solution to the associated telecoms issues without the need to invest in costly infrastructure. A properly set up SIP Trunking access point can handle more traffic than one hundred ISDN overflow circuits!
• Ongoing cost savings and a rapid return on investment
  Looking to reduce your costs?  SIP trunking typically delivers savings of at least 30% over ISDN and its other alternatives, but many of our clients report savings closer to 60%!  SIP trunking also reduces capital expenditure costs by eliminating the need for expensive hardware while still allowing you to give every member of staff a dedicated line. A new SIP Trunking installation will typically pay for itself in six months or less.
• Massively Improves your customers’ experience
  SIP trunking’s automatic call re-routing functions mean that you’ll never miss a customer call again.  Our systems will route incoming enquiries to other extensions, mobile phones or other offices seamlessly providing your customers with first class experience while saving you money.
• Better efficiency thanks to more communication options
  Meridian IP Communication’s sophisticated SIP trunking solutions offer your staff a choice of communication modes including voice calls, conference calls, video conferencing and Instant Messaging (IM).  Just select the best option based on who you need to communicate with and the type of information you need to convey.

In conclusion

Our customers frequently tell us that switching your business communications system to SIP Trunking was a “no brainer”.  If you’d like to know if SIP trunking could save you money and boost your efficiency, call 02380 712210 today talk to a member of our team.